If you're White, your odds of being attacked and killed by Blacks, who comprise about 13% of the population, are much, much higher than your odds of being attacked and killed by any other race.
Play the odds, folks.
Some will say that not all Blacks will attack and kill Whites. Yes, we know that. We're talking about odds and we're talking about being street smart enough to avoid danger. So stop being stupid, and maybe you and yours will survive.
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IQ TESTS ARE MEANINGLESS SAY RESEARCHERS
Long time readers will know that I've written the same thing many times in the past. I've long maintained, as have others, that there isn't one type of intelligence but many, and it's heartening to see new research that essentially suggests that we may be right about this.
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| Not Barbara Venezia |
Remember how we wrote that Frank Mickadeit over at the OC REGISTER had written a whistling past the graveyard column about the paper?
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| This is Barbara Venezia |
Anyway, Venezia gushes about how the Current may soon go to five days a week.
So, what's really going on at the Register empire that has the new owners seemingly bucking the trend of newspapers cutting back and going out of business?
As we wrote before, our spidey sense tells us that the new owners may be pumping up the various components of the company to part them out and sell them. At least that's what we would be thinking about if we owned the company.
So, if we're right, and if the owners of the paper can pump up the Current to be a real competitor to the Daily Pilot, and show a profit, they may use the profit figures to put a value on the paper and offer it for sale.
Now, given the sad state of the newspaper business today, the most likely buyers for the Current will be the staff of the Current itself, and it wouldn't surprise us if the staff took that leap and bought themselves jobs.
No, we don't have any inside information. We just have some small inkling about how things work.
What to look for next: If we were orchestrating things over at the Register, and if they're doing what we guess they may be doing, we'd be putting our most aggressive display ad reps at work in Costa Mesa and Newport Beach to fill the Current with ads. And, the first place we'd send our ad reps is to all the advertisers who are currently advertising in the Pilot and offer them cut rates in the Current for the same or better circulation as they get in the Pilot.
As you may know, in advertising, one of the standard terms is CPM, or cost per thousand. This is how advertisers compare apples and apples and figure out if their advertising money is being well spent or not. So, if the Current can show present Pilot advertisers that they'll get a lower CPM at the Current, we'll see an ad war going on that may hurt the Pilot if the folks there aren't on their toes. In such an ad war, with each side cutting the price of their ad space, the battle is often won by whoever has the deepest pockets and can keep it up the longest.
You may also see more puff pieces in both papers about advertisers, because to get good accounts, the display ad reps can often offer such free puff pieces in exchange for a certain number of paid ads. Frankly, the puff pieces often bring in more customers to retailers than do the paid ads.
Remember, folks, newspapers aren't in business to give you news. They're in business to make a profit and they make their profit from advertising. To get you to see the advertising, they give you news and columns that you want to read.
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Those are our opinions. Thanks for reading them.
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