Wednesday, December 17, 2008

CM PRESS # 557


OUR PREDICTION FOR THE KATRINA FOLEY ALMOST DAILY DAILY PILOT

The CM PRESS has looked into our crystal ball and we see more personnel changes over at the Katrina Foley Almost Daily Daily Pilot coming very soon as staff is reduced.

We also see the KFADDP cutting back its print editions to three days a week and maybe, if that doesn't shore things up, to one day a week.

We also see a more robust Internet version of the KFADDP taking up the slack (but it won't pay the bills), and we see more free opinion content being relied on by the newspaper's Internet version.

It makes no good business sense to pay opinion columnists unless they can draw people to the paper. That means they have to be very good and they have to write interesting columns that make sense. To be more precise; in our present economy they have to be stars.

You can't bore people into reading the paper.

No, we don't have any inside information. While we would like to say that the problems at the KFADDP are all related to it being out of touch with the two communities it serves, that's only part of the problem. The major problem is really the economy. But, no one needs a crystal ball to know this.

In a booming economy, even mediocre writers and opinion columnists get a free ride. In a down economy, everyone has to carry their own weight.


The traditional model for newspapers is to rely heavily on real estate advertising to pay the bills. And, that segment of the economy, as we all know, isn't doing much advertising these days.

How accurate are our predictions?

Well, the last time we predicted something about the KFADDP, one of the suits over there responded by writing that all was fine with the newspaper and it was doing great. Then, not long after that, he was gone.


And, yes, we know the folks at the KFADDP are reading the CM PRESS. They can't help it. It's more interesing than some of the crap they put out.
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Those are our opinions. Thanks for reading them.

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